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Modern Mama Bio

Are you a Modern Mama?

We introduce you to Modern Mama- an online boutique of breastfeeding friendly fashionable clothes, all sourced by a breastfeeding mum herself, to be both affordable and on trend.

In February 2018, Modern Mama owner Alice, had her first son Brody, her priorities then changed and from this sprung a desire to make new plans for their future.  Alice is 27 and before becoming a business owner worked as a mobile hairdresser and an accounts assistant for an agricultural company from which she was unfortunately made redundant whilst on maternity leave.  Not only was she daunted by the prospect of job hunting, but she also hated the thought of being apart from Brody.  That is when she decided to turn her ideas into reality.


After those first few blissful weeks after Brody was born and just wearing pjs, Alice found it difficult to find clothes she would have worn pre baby.  Clothes that allowed for breastfeeding, a new mum figure and that felt comfortable and even made her feel good.  Alice initially believed that to nurse her son she needed to wear specific nursing clothing.  Whilst they are easy to feed in she still struggled to find styles she liked.  She got to the point where she didn’t feel like herself and didn’t want to go out.


After speaking to other mums she realised there are so many clothing options available for breastfeeding that are still discrete but fashionable.   She also realised that she couldn’t be the only new mum feeling like this!  Alice got her own confidence and identity back and got back out there; through being able to wear on trend clothes suitable for nursing that made her feel great.  Alice has always loved fashion and combined with wanting a job that allowed her to work from home, in October 2018 Modern Mama launched.

Modern Mama is still in its infancy, just shy of 3 months, but Alice is already creating further plans for the future.  Her dream is to build Modern Mama to be a comfortable business so that she can stay at home with son Brody.  She is currently spreading the word of her new brand whilst securing new stock arrivals all the time.  Looking to the future she is also looking to stock fashionable maternity clothing too as she struggled to find great styles herself!

Fashionable, affordable, breastfeeding friendly clothes-Modern Mama

Click here to go to the Modern Mama Website


Zebra Print /Neon Shirt

Stand out in this eye-catching zebra print shirt with a touch of neon.  This shirt can easily be unbuttoned for nursing access and has a flattering shape for mum figures.

Price : £16


Leopard Print Wrap Midi Dress

Leopard print and a flattering midi length combined with a wrap front for easy nursing – great little dress!  Wear this dressed up with heels or with chunky boots and biker jacket.

Price : £22 (SALE)


Twist Front Jumper

This twist jumper is so soft and cosy!  It has easy breastfeeding access due to being able to easily pull down the front.  This jumper comes in ‘one size’ to fit 8-14 due to its versatile style.

Price : £16


*This is a sponsored post

Outfit of the Week

Discreet Bowtique
Sally Dress
From £36.00

This perfect fitting dress is made of a lovely jersey fabric with a double layer and hidden slits for feeding. In turquoise, purple, grey, black, navy blue.

Size range: 8, 10, 12, 14, 16, 18