Laurella Mama Summer 2018

Laurella Mama was only started 5 months ago but is already going from strength to strength due to it’s breastfeeding friendly high street funky prints and designs, and all while still being affordable for mums!

The business is the brainchild of Lauren Todd who struggled to find breastfeeding friendly clothes herself after having her little baby girl. In August 17 she gave birth to Isabella (hence ‘Laurella’). By October, when Isabella was 8 weeks old, Lauren went shopping for breastfeeding friendly clothes and found nothing suited her new body and if it did, she couldn’t feed in it.

After having a baby not only do you have this new amazing little person in your life which changes life in so many ways but you also have a new you to love too.  It is so important not to forget who you are and feel happy and confident, especially when you are just starting your breastfeeding journey.

She realised that she was not the only one searching, having looked online and found so many others in the same boat.  She came across Can I Breastfeed In It? and was inspired by the way mums share their fashion finds.  She also wanted to make that search easier and her aim is for Laurella Mama to be a go to brand for affordable, high street, breastfeeding clothes!

And so Laurella Mama was created when her daughter was just 12 weeks, with the website selling out in the first 8 hours!

The business is growing fast, with new ranges and developments that go with a growing business.  Lauren is building a new studio at the bottom of her garden,  so that she can work on her business and still spend valuable time with Isabella. 

Lauren says “I love running Laurella Mama and love the way in which I can inspire mamas and make them look and feel amazing… but the best part is that I get to stay at home with my now 9 month old daughter. I was previously a teacher and I was keen to be a stay at home mum regardless, but now I get the best of both worlds.”

Lauren’s clothes are bright, fun and  flattering. The latest Mama range includes loads of printed twinning tops, who doesn’t love a bit of baby and me twinning?!  There are tops, hoodies, occasions dresses, shirts, playsuits, wrap dresses, fab prints and on trend colours, just as Lauren hoped -all of high street fashion that is breastfeeding friendly!  The new range includes this gorgeous paradise plunge dress with frill cap sleeve detail and a fabulous jumpsuit that is right on trend this season.

Looking to the next 6 months Laurella Mama will be also adding new mum friendly fashion lines aimed at all mums, although breastfeeding friendly fashion will very much remain the heart of the brand. Big exciting things around the corner for Laurella Mama – watch this space!!!

Check out the Laurella Mama website and there is a Can I Breastfeed In It? discount code of 10% with “CIBFII10” until the 7th June!


Also follow them on Facebook for all the latest news and stock alerts!







Outfit of the Week

Discreet Bowtique
Sally Dress
From £36.00

This perfect fitting dress is made of a lovely jersey fabric with a double layer and hidden slits for feeding. In turquoise, purple, grey, black, navy blue.

Size range: 8, 10, 12, 14, 16, 18